Anthony Morato SS15

Saturday, 31 January 2015

Antony Morato rarely fails to impress me and has continued on trend for the Spring/Summer 2015 collection by bringing out three ranges: Black, Gold and Silver. Each range is tailored toward a specific style (Black - Fashion conscious. Gold - Casual and summery. Silver - Sports-luxe), in order to cater to every man, yet also designed to be a mixed together for each person to create their individual style and look.

Okay, so it's not exactly the first time that a brand has come out with three or more collections, each with a certain style target. Nor is it the first time that the brand has gone on to say that a cheeky bit of mix and matching is a pretty good idea. Furthermore, naming each collection after a colour is becoming rather old-hat these days... Overall, and not to even remotely discredit the work of Antony Morato, there isn't anything profoundly new offered here.

However, what they have done is successfully accomplish what many other companies have done/are doing/will do, a hell of a lot better than most. The collections are easy to imagine working seamlessly with one another and what you end up with is some kind of beautiful three-way simpatico relationship going on.






This is just a selection of the collection, if you want to see the full lot then you may have to visit the website. Most of the collection is available to buy now and the pricing is good considering the quality. I have seen this collection in person at the Chase PR SS15 press day and loved it immediately. I especially love the black trainers shown in the last look.

Do you have any thoughts on this collection?

Cheers guys,
O&U.