Monday, 29 December 2014

I hope you all had a fantastic Christmas. Until this year I have been quite a Scrooge about the holiday, for reasons I can still list off as if I had memorised a script, yet I have now realised that it doesn't make sense to be that way. Who cares if it has been immensely commercialised or if it is a fundamentally religious celebration, when I am not religious? It is a time when everyone joyously comes together and that should be celebrated in any circumstance. It is also a time when we get money to buy things, so I shall introduce you to another menswear brand, Apolis.

The most important thing to Apolis is social change - After all, Apolis (a-pöl-is) means "global citizen". Add to this what seems like a strong sense of quality and you get the makings of one interesting company. The style of their clothing is classic and practical quality with a stylish edge, which is a promising combination of characteristics. But I will let you make your own mind up there...

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