The Dark Floral Trend - S/S 14

Thursday, 24 October 2013

Thus far I have always been doing posts about current trends, and how to get them to a budget. I fancy changing it up a little by doing what every person in fashion is/should always be doing, and that's looking ahead. Although I have already touched on aspects of future trends, I haven't really made a big deal out of them, now I will.

Everyone knows that patterns are big at the moment, we all love a bold pattern, but the pattern of choice is always changing. For S/S 14, the pattern is floral. I know what you're thinking, floral has been done to death over the past few years, but this time it is being mixed up a bit. Instead of bright colours, we will see a lot more subtly done prints with dark colours - this really isn't a bad thing

To start, here is some proof that this is actually happening in S/S 14 collections.

Sacai is a label created in 1999 by a Japanese designer, Abe Chitose (who previously worked for Comme des Garçons). Basically, Sacai has always been on trend and the S/S 14 collection is no different. Also, dark floral has been used for both menswear and womenswear, this is always a good sign for a strong trend to emerge.

Not many people will have read 'Sacai' and thought 'Yes, I know that label'. Due to this, here's a bit of Gucci's S/S 14 menswear catwalk, because everyone knows that Gucci is always on trend. Again, you can see the strong use of dark florals, this time with earthy tones. I'm not trying to say that you guys should try and go out wearing the green floral suit in the middle, but it does prove the whole floral thing.


Enough of the catwalk, here's some stuff that you can actually buy (if you fancy being ahead of the trend).

The Floral T-Shirt
From left to right: Marc by Marc Jacobs (£90), Zara (£19.99)

Zara are one of the only high street retailers to have picked up on this trend so quickly, and they are already doing it well. If I'm honest, the t-shirt on the right looks like it should be the more expensive one by far. Well done Zara, you deserve a medal.

The Floral Sweatshirt
From left to right: Topman/Hype (£40), Alexander McQueen McQ (£250), Zara (£29.99)

Maybe Zara deserve two medals. Alexander McQueen's floral jumper is lush, until you hit the weirdly chequered arms and the price. Topman/Hype have attempted the trend well, focusing on the tapestry idea, but I feel it's too faded for my taste. Zara is great on price and the colours are beautifully combined. I love this jumper so much that it has managed to be on two posts, back-to-back (three medals?).

The Floral Shirt
From left to right: Zara (£29.99), Insight (£65), United Colors of Benetton (£55), Alexander McQueen McQ (£165)

Again, the chequered sleeves of the McQ shirt ruin it for me (and the price of course), even though the main part of the shirt is great. Zara have done well again, but I wish they'd done it in the same colour palette as the t-shirt and the sweatshirt, I'm not one for earthy tones. So it's between Insight and Benetton, and for me I think I'd prefer Benetton, it's not so washed out and blue is always a good choice (especially next year it seems).


There you go, the dark floral S/S 14 trend at - what is currently - it's best. It will get better with time, I hope/assure you. If I spot anything in the near future, I will do my best to keep you in the know. I'm sure the trend will hit the high street soon, especially since Zara has already started (the rest of the high street doesn't tend to take long to follow). Also, it's already easily available for womenswear (lucky them).

Cheers guys,

P.S. If you made it to the end and read all of this, you deserve a medal.